'Listen First' is an initiative to increase support for prevention of drug use that is based on science and is thus an effective investment in the well-being of children and youth, their families and their communities. It was launched in 2016 in the context of UNGASS to create more visibility and support for prevention, and has been disseminated with support of 50+ governments and international organisations reaching over 1,6 million individuals so far.
The campaign targets parents, teachers, policy makers, prevention workers and health workers and highlights how to prevent risky behaviours and drug use, and how these different professional groups can support and benefit from prevention. It is based on research that shows that through this kind of science-based approach, on average, 30 times the amount of funds invested in drug prevention can be saved in future health and social care costs.
Disseminate the word on the value of prevention and remember to #ListenFirst!