This resource, which focuses on evaluating campaign messages, is part of a series developed by the Canadian Centre on Substance Abuse (CCSA) to assist substance use prevention workers in developing and evaluating youth substance use prevention campaigns. All campaign messages should be evidence-informed and tailored to your specific target audience, in this case, youth. By using the Ethical Youth Engagement tool from this series, you can ensure that youth are meaningfully and actively involved in the decision-making process for all aspects of campaign development, including message creation and evaluation.
Pre-test campaign messages to:
• Ensure your themes and messages reach their intended audiences;
• Save time and money by enabling changes that will make the campaign more effective before it is launched;
• Produce positive results that ensure early buy-in from organizational partners and end users; and
• Determine the key attributes of your messages.
Check out a resource discussing Ethical Youth Engagement for Substance Use Prevention Campaigns