The European Sponsorship Association (ESA), the trade body representing the sponsorship industry in Europe, recently claimed to be unaware of any research showing that young people are adversely affected by alcohol advertising. This prompted a reply from The European Centre for Monitoring Alcohol Marketing (EUCAM) which strongly disputes the statement and quotes peer-reviewed empirical research suggesting that young people are indeed adversely affected by alcohol advertising, for example in reducing the age of first drink and increasing consumption of existing drinkers. The EUCAM response makes very useful background reading on this topic. Mentor has also published a very wide range of related articles easily accessible on the Prevention Hub.
Research shows that alcohol marketing is not harmless - European Centre for Monitoring Alcohol Marketing
Alcohol Sponsorship statement by ESA - The European Sponsorship Association